A soft, colorable, flame retardant thermoplastic vulcanizate (TPV) in the thermoplastic elastomer (TPE) family. This material has good fluid resistance and contains non-ether brominated flame retardants. It does not contain metal deactivators. This grade of Santoprene TPV is shear-dependent and can be processed on conventional thermoplastics equipment for injection molding, extrusion, blow molding, thermoforming or vacuum forming. It is polyolefin based and recyclable within the manufacturing stream.